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Fashion & Commerce

Fashion & Commerce

The fashion industry blends creativity, global distribution, and instant consumer feedback — a combination that amplifies both opportunity and legal exposure. Brand protection, licensing, e-commerce logistics, and sustainability claims require constant attention. We manage trademark portfolios, distribution chains, and influencer collaborations, ensuring compliance with advertising, competition, and labour standards. Our support also covers customs and counterfeit enforcement, franchise management, and ESG disclosure in supply chains. By integrating commercial vision with legal control, we help fashion houses and retailers maintain authenticity, protect intellectual capital, and strengthen consumer confidence across all markets.

Relevant legislation:

European (EU)

  • Consumer Rights Directive 2011/83/EU & UCPD 2005/29/EC – Together, these Directives form the core of EU consumer protection law, ensuring fair, transparent, and ethical business-to-consumer relations. They guarantee clear information, withdrawal rights, and honest marketing, while prohibiting misleading, deceptive, or aggressive practices that could distort consumer choices across the EU single market.

  • Trademark Regulation (EU) 2017/1001; Trademark Directive (EU) 2015/2436 – These two legal instruments form the foundation of trademark protection within the European Union. They harmonise registration, enforcement, and protection procedures, ensuring that trademarks are consistently recognised and defended across all Member States. Together, they strengthen brand identity, legal certainty, and fair competition in the EU marketplace.

  • Design Regulation (EC) 6/2002 & Design Directive 98/71/EC (modernised package incoming) – These legal acts establish the EU framework for protecting industrial designs, safeguarding the appearance and visual features of products. They ensure that creators enjoy exclusive rights and EU-wide protection for their designs, promoting innovation and aesthetic excellence in manufacturing, fashion, and technology. A modernised package, expected to enter into force soon, will further simplify registration and strengthen enforcement.

  • Geo-blocking Regulation (EU) 2018/302 – The Geo-blocking Regulation prohibits unjustified online sales restrictions based on a customer’s nationality, residence, or location within the EU. It ensures equal access to goods and digital services across Member States, promoting fair competition and a truly border-free digital single market.

  • Customs Regulation (EU) 608/2013 (IPR enforcement at the border) – This Regulation sets the rules for customs authorities to enforce intellectual property rights (IPR) at the EU’s external borders. It allows officials to detain and seize counterfeit or infringing goods, protecting brand owners, consumers, and legitimate trade. The Regulation plays a vital role in combating counterfeiting and ensuring fair competition within the internal market.

  • DSA (EU) 2022/2065 (marketplaces, user content) – The Digital Services Act creates a comprehensive legal framework for online platforms and digital intermediaries across the EU. It sets clear rules for content moderation, transparency, and accountability, ensuring safer digital spaces, responsible advertising, and greater protection for users in the online environment.

Bulgaria

  • Marks and Geographical Indications Act;

  • Industrial Design Act

  • Consumer Protection Act;

  • E-Commerce Act

  • Customs Act (border IP enforcement)

  • Competition Protection Act (selective distribution, resale pricing issues)